Vertical market interest within the channel is increasing, and NEC endeavour to help their partners to sell into new areas. In November, Kees van Donk came to the UK to hold workshops, in order to help resellers to maximise sales within expanding vertical markets.
“NEC is strong in hospitality globally, with products installed in major hotel chains in the UK and all over the world. We are now breaking into healthcare as well, and our success is due to our products fitting the bill” says Sales Director Andrew Cooper. At the workshops, NEC aimed to show their resellers how the product is suited to these niche environments. A key benefit of vertical markets such as hospitality is cultivation of further opportunity; by selling into one hotel, opportunities may arise for installations elsewhere within the same chain.
Jason Welsh of Trust Distribution said that the workshop was an eye-opener. “I’d definitely recommend a workshop like this to all of my dealers” he said. The distribution channel has typically had a low focus on vertical markets, but Jason claimed that there is growing interest in this area.
For Jim Mulready of Core Communications, the vertical market workshop was invaluable, and said that he has purposefully stayed away from vertical markets in the past. “There are things available that we didn’t previously know about” he says, and he claimed that he would feel more confident selling into vertical markets using the additional product knowledge he gained from the workshop.
If you’re interested in expanding your reach within the areas of healthcare and hospitality, contact us on 0115 969 5700, or visit www.neci.co.uk
Ten Top Benefits of selling NEC into vertical markets:
Hospitality
1. Integrated solution sale that enhances sale value and aids customer retention
2. Foot-in-door opportunities for future business within large chains and multi-site hotels
3. Unrivalled expertise, global knowledge, case studies and support
4. Right solution for the right sector: total hospitality solutions that go beyond traditional PABX
5. Unique integrated mobility solutions, making ROI easy to demonstrate
Healthcare
6. Increased demands for productivity applications due to staffing cuts
7. Mobility solutions that reduce time wastage and deliver better patient care
8. MyCalls Call Manager is ideal for monitoring patient service levels in surgeries and practices
9. With mobile extensions at no extra cost, doctors out on call have full call functionality
10. The ACD feature of the SV8100 enables surgeries to manage call groups at peak times